What is Employee Experience (EX)?


Today, in order for a corporate business to become competent in Employee Experience, it is imperative that it listens to its personnel at all stages of the employee lifecycle and creates individualized experiences. Employee Experience, also known as Employee Experience (EX), has recently come to the fore as one of the priority agendas of companies, especially in Human Resources departments. EX can be interpreted as the whole of the material/spiritual values that occur between the employer and the employee, in the most total terms. Contrary to popular belief, Employee Experience begins with interviews in recruitment processes. Everything you experience/produce from this stage to hiring and ultimately to the point where you quit the job is handled within the scope of Employee Experience.


The employee for a business is the main determinant in achieving the main goals set within the framework of the company mission. Therefore, a positive Employee Experience directly contributes to a much more productive performance or to the creation of a positive work environment. Managers have to keep the performance, health and happiness of employees at a high level throughout the process. Businesses that have the necessary awareness of Employee Experience are able to integrate it with Customer Experience. Employee Experience is seen as a prerequisite for a good Customer Experience.

It is possible to find clear similarities between the two concepts in terms of measurement methods, application style and results. Today, there are serious transformations in company and employee cultures. As a natural consequence of this changing culture, companies now see their employees as potential customers. Therefore, Employee Experience for companies can be seen as a criterion in ensuring customer satisfaction. Thanks to the quality of the service provided by the employees, it provides positive feedback on products or services. In other words, companies that want to achieve a near-perfect Customer Experience have to demonstrate the right approaches for Employee Experience.


In order to reach the best institutions in employee experience, we can benefit from the World's Best Workplaces list, one of the Great Place to Work list, and the Best Place to Work list, organized by Glasdoor. The unmatched Customer Experience achieved by giant companies such as Adobe, Hilton, Apple or Google, which are on the most prestigious employee experience lists, is largely an achievement created by their employees. All managers, not just human resources, have responsibilities on Employee Experience. Consistent and reliable measurements need to be made after all significant interactions of employees. Both periodic periodic surveys and event/situation-based surveys play an active role in all these processes. This situation and events; Examples include resignation, promotion, or job change.

In surveys, mostly closed and open-ended questions are preferred together. From food to health, from communication to transportation, many topics can be included in the evaluation. The concept of Employee Experience is based on the idea that “Happy employees mean happy customers”. The core principles of the Employee Experience include simplified HR interactions, open communication with employees, measurable experience, human-centered design, information sharing in the workflow, and leveraging artificial intelligence.


For an employee, a technical subject that he learns during the process, the slightest situation he witnesses, builds the experience in question. In order for a company to become competent in this regard, the employee should listen to the personnel at every point of their life cycle and correctly understand what is important for them. This will also open doors to the creation of personalized experiences. Employee Experience, which forms the basis of job performance in a way, contributes directly to operational performance.

As it is known, money alone is not a sufficient source of motivation for an employee today. It is important for organizations that want to gain competitive advantage to focus on Employee Experience and integrate it within a company culture. So, what are the basic stages of the Employee Experience concept? Let's take a closer look at these 5 steps.

  1. The first stage in the Employee Experience is known as 'recruitment'. All the steps leading up to the hiring of a new candidate are part of that phase. The level of acceptance of the offer, the nature of the offer, the way it is met by the candidates are considered as criteria. Employee candidates' satisfaction with your interview process and their interest in your offer is directly proportional to the trust you give.
  2. The next stage is the “first participation” stage. The effective and properly managed “first participation” process facilitates the adaptation of the employee in the first period. This fragile and delicate process is always fraught with serious obstacles for employees. The enthusiasm and belonging of the employee for the new job is also the guarantee of his performance.
  3. In the development phase, employees begin to become competent in certain specific areas. It develops within the scope of its role and its productivity increases. At this stage, you may need to measure your employees' expectations for promotion.
  4. It is very important that the employees who are now integrated into the business in every sense continue to stay there. For businesses, an organization where employees are constantly changing creates a terrible picture in terms of both brand image and cost. Therefore, companies should develop effective strategies to retain employees who contribute to their development.
  5. Employees may leave your job one day for different reasons. For example, he may retire or switch to a different job. Every employee who leaves your business gives you an opportunity to improve the Employee Experience. Therefore, provide space for these people to be as frank as possible and to clearly explain the reasons for leaving the job.

Examine the working styles of your teammates, increase your company's productivity.