DESIGNING THE EMPLOYEE EXPERIENCE WITH JOURNEY MAPS
“Employee experience” has become a very important concept in business life, especially in recent years. So much so that while the systems and tools of business life change and develop in the digitalized age, many working styles are renewed in a destructive form in terms of human resources management and employees. New concepts emerge inevitably for human resources and employees. We can state that one of them is the “employee experience journey map”. Employee experience covers a long process from the recruitment process to the employee's departure. In the age we live in for companies, providing a good work experience to their employees becomes the main key to a sustainable success. Increasing the participation of the employees, while creating productive and committed employees are some of the positive feedbacks that emerge as a result of customer experiences. Companies are now designing a detailed journey map for their employees. In addition, they incorporate concepts such as experience design into their human resources management.
WHAT IS EMPLOYEE EXPERIENCE?
Employee experience covers the process that starts with the job application and recruitment process and goes through the same workplace until the employee leaves the job. In addition, seniority such as promotion and promotion are also included in the employee experience, but it is not possible to limit it only to this. Concepts such as the employee's job responsibilities, wages and rights also encompass employee experience. In addition, workplace culture, colleagues and managers, and even the employee's customer relations are also evaluated in the employee experience category.
When we look at the concept of employee experience in general, it seems to have an aspect that concerns the human resources department. However, improving the employee experience should be the responsibility of the entire company and its leaders, not just the job of human resources. In the employee experience, it would be a much more accurate approach to evaluate from the eyes of the employees, not the eyes of the company and the leaders. An experience evaluation from the perspective of the employee will also cause the company and the management to improve the areas where they are lacking.
Improving employee loyalty, a concept that companies actually feel weak, provides a serious support for them to be much more productive and profitable. Companies that understand the importance of employee experience are advancing their work on employee experience journey maps. While the number of businesses currently adopting this approach is still small, this number is expected to increase rapidly in the near future. For employee experience maps, it is of great importance that the entire company and managers are involved in the process, not only at the human resources level.
WHAT IS THE EMPLOYEE JOURNEY?
In order to design a journey map, it is necessary to look at the stages of the employee journey first. The employee experience journey starts from the job posting you post. For this, the job posting you give should be clear and make the application attractive. Maintaining the same clarity and simplicity in the recruitment processes will ensure that you do not miss qualified candidates. It is necessary and important at this stage to give feedback to all applicants. You can also ask for feedback from your working candidates to evaluate you. Asking for feedback after you're hired creates references that will improve your next hires.
After the recruitment process, contribute to your new employee's work. For this, feedback should often be sought from managers and employees. In the next stage, it is necessary to ask for contributions from the employees according to their skills and to support them to develop themselves in new areas. Finally, the employee's dismissal should have the same importance for companies as other stages. When leaving, you should comprehensively record the employee's reasons for leaving the job. In this way, you can shape your future more accurately.
WHAT IS THE EMPLOYEE JOURNEY?
In order to design a journey map, it is necessary to look at the stages of the employee journey first. The employee experience journey starts from the job posting you post. For this, the job posting you give should be clear and make the application attractive. Maintaining the same clarity and simplicity in the recruitment processes will ensure that you do not miss qualified candidates. It is necessary and important at this stage to give feedback to all applicants. You can also ask for feedback from your working candidates to evaluate you. Asking for feedback after you're hired creates references that will improve your next hires.
After the recruitment process, contribute to your new employee's work. For this, feedback should often be sought from managers and employees. In the next stage, it is necessary to ask for contributions from the employees according to their skills and to support them to develop themselves in new areas. Finally, the employee's dismissal should have the same importance for companies as other stages. When leaving, you should comprehensively record the employee's reasons for leaving the job. In this way, you can shape your future more accurately.
HOW IS AN EMPLOYEE EXPERIENCE JOURNEY MAP DESIGNED?
To design an employee experience journey map, you should focus on improving that experience and encouraging engagement. First of all, you should measure the experience of your employees currently in the company with surveys and chats. By identifying the reasons for your employees to leave or absent from work, you can analyze the reasons for compliance problems with your company.
Then you should set goals to improve employee experiences. To be able to improve, you need to have measurable data. Identifying which areas need improvement will help you align with your company's goals. In this sense, the criteria of the metrics you will create may be on issues such as efficiency and quality. You can determine where you stand in terms of employee experience in the industry by comparing the metrics you created with other companies with similar criteria.
When designing the employee experience journey map, you should leverage technology. Leveraging technology will help you spot problems faster and take action. In addition, strong communication with employees makes them feel supported. Continuously evaluating and evaluating the results you receive will bring the continuity of the employee experience journey map design.