Why is Employer Brand So Important?


Today, creating a successful employer brand is of vital importance in terms of creating a point of attraction for the most qualified and successful people or bringing them to the company. Today, management of employer branding is often left to companies' own HR department. This may cause the company to stay away from the driving forces that create the corporate brand value. So what's the secret to building a successful employer brand?

Today, creating an employer brand has started to have such a key importance. You can find comprehensive answers to all these questions in our content.


As of today, the most serious problem regarding employer branding is that businesses are disconnected from their corporate brand values. It is possible to say that consultancy firms focusing on employer brand abroad have increased significantly. In the USA alone, we can say that there are nearly 50 consulting firms providing services on employer brand management. Brands that are conscious of this issue emphasize to their employee candidates why the job in question will develop their own skills.

It focuses on employee benefit as well as customer or business benefit. Employer branding is basically considered as a framework that clearly reflects the behavior or quality that managers desire to see in the business. The points that make up the employer brand, in a sense, overlap with the basic elements of the corporate brand. Being able to build a good talent framework will generate a great return on recruitment.

Whether you follow it actively or remain indifferent, your business definitely has an employer brand. Therefore, any brand conveys what kind of expectations the personnel candidates can expect, what they can gain or experience, whether they are aware of it or not. Today, with the digital age, attracting qualified or talented employees has become much more difficult and important.

Human Resources departments need to focus on attracting talented candidates. Breaking down traditional recruitment methods can be considered as the first step to be implemented at this point. Brands with a unique, accurate and most importantly believable strategy become a point of attraction for their future talented personnel and gain an advantage in retaining successful personnel.

In order to create a successful employer brand, it is very important today, above all, to have a convincing story. For example, it will not be very effective if you turn to your employees or potential candidates and state that there is table tennis in your company for the staff to play. A unity of purpose must be created to activate employee motivation where a company is the perfect place to work. Your image in the workforce basically determines your employer brand. With the employer brand, the company is marketed to both new job seekers and active personnel in the light of the determined strategies.

Companies that create a positive employer brand take an important step in attracting talented people to the company. The values of the brand and the corporate culture or strategy in general form the cornerstones of this image. A job seeker asks a staff member at your company, “How does it feel to work there?” of course, he will not receive an answer as "We produced a lot and sold goods to many companies". At this point, the main motivation for employees will be on how they develop themselves personally and how they feel there. In this respect, companies need to analyze employee expectations correctly and be convincing that they provide the most ideal environment for them.


The success of a company today largely depends on the basic skills and motivations of the personnel who make up that company. For this reason, there may be a real race in terms of attracting highly talented candidates to companies. A good employer brand image plays an extremely vital role, especially when the candidate prefers the company and not the candidate. This is also very important for keeping the active personnel involved in the company there. Studies on employer branding are also valuable in terms of profitability level.

A very successful employer brand will affect even turnover rates positively or negatively. If a properly managed employer brand is in question, approximately 75% of those who want to start a new job will have a desire to apply here. This requires a clear understanding of the basic expectations and needs of both the talented staff and the brand.

There has to be a certain harmony and balance between the strategic goals of the company and the career expectation of a talented person. Managers should analyze these expectations correctly before the strategy, is a decisive factor. In the process of creating an employer brand, companies should move away from being subjective and rely on quantitative data. However, convincing indications that the firm is unique must be presented.

All these stages will create a significant increase in the number of “quality applications”. Today, 86% of employees do not apply to their previous jobs or to any business that has a negative image in the market. You should do a lot of work to show that you are a developing, stimulating and attractive company for employees, and you should devote a lot of time to creating new strategies.

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